Bondurant Trackside OEM Events

Bondurant Trackside OEM Events

OEM Events at BondurantGetting your product to stand out is paramount. To do that, you need to get a journalist what he most needs for his story - seat time, access to the right suits, and a memorable time he won’t forget. Journalists still talk about the 2001 Roush Mustang preview, with Kyle Bush giving tail-out hot laps around the track, and the 2005 Pontiac GTO launch where drift king Rhys Millen and Bob Bondurant demonstrated remarkable car control by drifting around the circuit. Both events happened at Firebird. Your product launch can happen here too.

Catering is available for all events at BondurantFor decades, car companies have introduced the latest models at the Bondurant school, allowing journalists to evaluate your new products in a safe, controlled, fun atmosphere - our 1.6-mile track - is key to getting the message out. With our Bondurant Trackside subsidiary, we can work with your company’s PR staff to accommodate any request, and any size crowd. Bondurant Trackside can provide turn-key or support programs to vehicle manufacturers and their production agencies. Our fully up-to-date facilities can accommodate any size group, full audio-visual capabilities are at hand, and catering is available.

Call 1-800-842-RACE and discover all the possibilities of partnering with Bondurant for your next new vehicle event.


“Goodyear was hosting one of its largest and most important customers as part of a sales contest incentive payoff. The 25 associates attending could not say enough about the superb training they received from your skilled instructors, the friendliness of your entire staff, and the range of driving experiences made available to them. Every aspect of your program was absolutely outstanding.” (John E. Presso – The Goodyear Tire & Rubber Company.)

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